Our Story

I’m Beauty, a Toy Australian Shepherd with high standards and a nose for the good stuff.

I’m not just the face of Fetchly, I’m the final decision-maker. Every product you see here? I’ve sniffed it, chewed it, tugged it, and tested it (sometimes more than once). If it doesn’t pass my test, it doesn’t make the cut.

My humans help run things behind the scenes, but let’s be honest... I’m the boss.

Fetchly exists because we believe dogs deserve more than flimsy toys and low-quality gear. We built this shop for dogs like me, and humans like you who care about quality, trust, and tail-wagging approval.